Quick answer: Pinterest's 2026 Men's Trend Report shows strong growth in men's skin care and beard-related searches. A simple routine of wash, oil and balm, using argan-based Azbane products, covers the basics.
By the Arganit team. Updated November 9, 2026.
What the 2026 data says
Cosmetics Business, reporting on Pinterest's 2026 Men's Trend Report (Sept 2026), lists these search increases on Pinterest: 'beard fade' up 764%, men's skin care up 165% and 'fragrance wardrobe' up 159%. The report frames grooming as part of how men plan their social lives, not just routine upkeep. These figures measure interest on Pinterest, not sales.
A 3-step beard routine
- Wash. Cleanse your face and beard with a gentle wash. A weekly exfoliation with black soap and a kessa glove on the neck and body may help with smoother shaving, though results vary. See our shaving prep routine.
- Oil. Add a few drops of argan-based beard oil to a damp beard. Choose Tobacco & Patchouli or Cedarwood & Nutmeg.
- Style. Use Azbane Beard Balm to shape and tame flyaways.
Choosing a scent
Fragrance is part of the trend, so pick an oil and balm scent you enjoy. Layer them instead of adding a separate cologne if you like a lighter scent.
A grooming gift idea
A beard oil plus balm makes an easy gift ahead of Black Friday and the holidays. See our Black Friday gift ideas.
Frequently asked questions
What is the difference between beard oil and beard balm?
Beard oil is added to a damp beard to condition it, while beard balm is used to shape the beard and tame flyaways.
Which beard oil scent should I choose?
Pick a scent you enjoy. Azbane offers Tobacco & Patchouli and Cedarwood & Nutmeg, and you can layer the oil and balm for a lighter scent instead of adding cologne.
Do the Pinterest percentages show what men are buying?
No. The figures measure search interest on Pinterest, not sales.
Can I use black soap before shaving?
Some people exfoliate the neck and body with black soap and a kessa glove first. Read our shaving prep routine and patch test new products first.
Sources
Patch test new products. Updated November 2026.